The 29% Solution: 52 Weekly Networking Success Strategies | 
 enlarge | Authors: Ivan Misner, Michelle R. Donovan
Publisher: Greenleaf Book Group Press
Category: Book
List Price: $21.95
Buy New: $14.02
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Rating:  38 reviews
Sales Rank: 22402
Media: Hardcover
Number Of Items: 1
Pages: 286
Shipping Weight (lbs): 0.9
Dimensions (in): 9.1 x 6 x 1.1
ISBN: 1929774540
Dewey Decimal Number: 650.13
EAN: 9781929774548
ASIN: 1929774540
Publication Date: September 1, 2008
Availability: Usually ships in 1-2 business days
Shipping: International shipping available
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Product Description
In many ways, success at networking is the uncommon application of common knowledge. Most people understand that networking is important to their success--they just lack a step-by-step process to get the results they want. Almost no one really implements a comprehensive methodology that will build a business through networking. Thus, the need to network is 'common knowledge,' and the development of the methodology required to be successful at it is the 'uncommon application.' By reading this book, you will experience the true essence and meaning of networking. The 29% Solution gives you the answers to two conflicting questions that a business owner or salesperson faces every day: How can I tend to my existing clients while at the same time network for new business? and, Should I place higher value on my current clients or on new clients?
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| Customer Reviews: Read 33 more reviews...
 Junk Book October 28, 2008
2 out of 3 found this review helpful
Horrible! Horrible! Horrible! Look, I am a very small business owner trying to build a better business and gain clients. I've read so many business books. Common sense will tell you that you need to take time to network regularly for your business. I thought this book might be different. It is not. There are not any new ideas, just old ones broken into 52 weeks. Honestly you'd be better off buying Guerrilla Marketing for Free or Guerilla Marketing Weapons. If you must read this book, check it out from the library. Please don't waste your money. I took mine back to the store.
Forget the Title; Buy The Book October 26, 2008
1 out of 1 found this review helpful
I have long been a believer of the power of effective networking. And, in the tough times we are encountering as a nation, I believe that effective networking will be even more important.
Ivan Miser, one of the county's leading authorities on networking, has collaborated with Michelle Donovan to write what I believe to be one of the best books in networking that has ever been written.(My other favorite is "Click" by George Fraser.)
I liked everything about the book...a lot...except for the title which is a case of copyrighting seemingly gone amuck. And to think that the subtitle doesn't even explain the mystery of the title. YUK!
But, get past the title and get on with the substance of the book and this book is an absolute gem. Jam packed with solid information, wonderful tips, and even helpful exercises.
Like some of the best things in life, there is no magic pill to effective networking. This point is reinforced by the central organization of the book into a year-long program to build networking effectiveness.
In turbulent times, being a silo, or a lone wolf, just is not going to cut it. I highly recommend that all professionals buy this book, follow the program and become one of the 29% who are separated from the rest of the world by just six degrees. (Ah yes, there is at least some rationale to the title.) Even more importantly than being part of that dubious group, by following this program you will increase the likelihood that you will have the relationships to help you prosper in tough times.
 Networking Primer and Journal with a Mangled Premise October 11, 2008
0 out of 1 found this review helpful
Six degrees of separation: You've probably heard of that concept . . . that you can connect with anyone else through six contacts. The authors deconstruct that observation to point out that fewer than half the people (somewhere around 29 percent) can do that well, hence the title.
But do you really care if it takes three contacts or thirteen . . . as long as your message gets through? Probably not.
More important than getting through to others through mutual contacts is the ability to get help when you need it: That's the real value of being well networked.
So you can skip over the premise discussion. It just seems like a gimmick to help attract attention to the book.
Start with page 7 and the diagnostic questions to test how well you perform in creating, building, and sustaining a network. From there, perform one of the 52 assignments per week for a year. If you keep up on the prior lessons, you should become much better connected after a year.
This book is primarily designed for those who aren't very good at networking and haven't been introduced to the basics. So if you are new to the idea of getting acquainted with more people, this book is a good choice.
But if you have read at least two reasonably good networking books, you probably won't add that much value here . . . unless you find that a weekly lesson helps you maintain the discipline.
If you ignore the sketchy premise, this is a five-star book.
How many new connections did you make today that you will keep alive in ten years?
29% Solution October 10, 2008
1 out of 1 found this review helpful
The week by week strategies with easy to follow actionable items helps to make you a more effective networker. Well done.
Excellent Reference to Keep You on Track September 17, 2008
2 out of 2 found this review helpful
The authors start out with the premise that although networking is proven to be valuable in business, it is still rarely taught in business schools.
The book begins with a self-analysis test to help determine one's networking skills. Topics and assignments are broken down into 52 weeks, with spaces in some of the chapters for you to write in the book as you do that week's assignment. (Not every week has a writing area, so you may want to keep a separate notebook or keep notes and action steps on a Blackberry/PDA.)
It could almost be called Networking for Dummies or for Introverts or even for Clueless. I say that because the book addresses so many topics that brought some former co-workers and bosses to mind. MANY people who are in business at various levels could be helped by networking, but are not born schmoozers or networkers, and don't know where to begin.
This book charts out one of the simplest game plans for success that I've seen in quite awhile. It is not all new knowledge, but it is all in one place, so you can check off your progress and see what the next step is for growing your skills and your business. The plan is simple, but not always easy. As the authors say, it's netWORKing, not netEATing or netSITTing.
Topics included may require major changes or just minor tweaks to a person's life. Examples are: being accountable to a group, writing thank you notes, being engaging, writing a press release, getting and giving referrals, following up, being a change agent, becoming an expert, and more.
Recommended for complete wallflowers and introverts who may even know but don't ever DO. It's also good for extroverts and "self-made" individuals who think they are the best networkers in the world but who need refinement and more focus on others than just their own abilities and personality.
Terrific reference book to use and refer back to again and again.
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